7 Things Your B2B Customers Hate About Your Shopping Cart

Posted by Ted Goudie on Jul 20, 2015 11:21:11 AM

There are hundreds of shopping cart platforms, but most are built for the retail shopper on a B2C platform. Your business customers have specialized needs that aren’t being met by a retail shopping cart experience, and that capability gap is costing you money in lost orders and productivity. 


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Topics: B2B e-Commerce

5 Steps to Get, Keep and Grow Customers...Painlessly

Posted by Darcy Boerio on Jul 16, 2015 11:50:00 AM

CEO: “We want to grow, grow, grow!”

MARKETING: “Let’s try <insert cool new cloud/marketing thing here>!”

OPERATIONS: “How is that actually going to work with our existing stuff?”

If this conversation sounds all too familiar, you may be suffering from a common scenario of “Solution of Today = Pain of Tomorrow”.

So how can you break the cycle and tap into the activities that will really help your business without creating more pain?

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Website Pipeline Sales & Marketing Offsite Meeting

Posted by Ted Goudie on Jun 25, 2015 2:14:00 PM

One of the benefits of being headquartered in Greenville, South Carolina is that we’re surrounded by natural beauty, with mountains just to the north, the ocean just a few hours away, and lakes an hour to the west. Our sales and marketing teams recently spent a few days meeting offsite at Lake Keowee, focused on continuing the growth of Website Pipeline. In addition to folks from our office, we had remote employees come in from Florida, Ohio, and British Columbia. The northerners, in particular, loved the mid-90s temperatures we’ve been experiencing over the last few weeks.

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Topics: Culture

Instone dealer site by Website Pipeline gets rave reviews

Posted by Darcy Boerio on Jun 9, 2015 2:37:02 PM

Website Pipeline client, Instone, is a wholesale distributor of Thin Veneer Masonry products, selling exclusively through a Dealer Network. Here's what they had to say about their implementation experience:

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Topics: ERP Ecommerce, Distribution, Sage, Ecommerce with ERP integration

"A Force For Awesome"

Posted by Darcy Boerio on May 12, 2015 8:33:59 AM

Morph Fire is a revolutionary converter, turning your paintball gun into an insanely powerful 600 fps BB machine gun. That's some serious awesomeness. So as you can imagine, the team at Morph Fire takes the word "awesome" pretty seriously. And they know awesome when they see it.

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Topics: Manufacturing, Sage 100, ERP Ecommerce, Sage, Ecommerce with ERP integration, Testimonials

Four reasons to integrate your B2B and/or B2C ecommerce website with your ERP

Posted by Darcy Boerio on Apr 22, 2015 12:03:06 PM

If you’re reading this, congratulations! You’ve realized that a strong web presence is crucial to increasing your customer base and selling more to existing customers, regardless of what industry you’re in or what channels you sell through.

But how will you manage all those new customers and transactions with your current systems without having to add more resources or duplicate efforts?

There’s good news. Integrating your B2B/B2C ecommerce website with your ERP software has a number of benefits to help you sell more, more efficiently.

Here are four reasons your site should integrate with your ERP software financial package:

  1. Website is available 24/7: The ERP ecommerce website is available and accessible by your customers 24/7, so your customers can place orders at their convenience. The website can take orders even when your ERP system is offline. The orders are simply queued up and synced back to the ERP when the connection is re-established. There is no need to miss an order or inconvenience your customers.
  2. Easier data access for your customers: You can give your customers access to a great deal of valuable information around the clock. Accessing this information online allows your customers to see it when they need it without having to contact you to find it for them. With a full bi-directional integration, this information can include order history, invoice history, shipment tracking, username and password management, and re-order capabilities.
  3. Reduction in Order Entry Errors: Manual re-keying of data is a major source of problems for a business. It can lead to increased employee costs to find and fix the problems, to angry customers, and potentially to losing business. Therefore, anything that can be done to eliminate manual re-keying is incredibly valuable. By integrating your website with your ERP, you can eliminate the manual re-keying of data. The orders placed on the website are automatically transferred into your ERP in the proper format and with the correct information available for your in-house order process.
  4. Better utilization of employee time: Automation allows your employees to focus on growing the business, increasing sales, and customer relationship building instead of manually re-keying data, chasing order information for customers, or answering questions that could be better answered on the website. With real time data synching between the ecommerce website and your ERP; you, your bottom line, and your customers will appreciate the benefits.

Website Pipeline designs, builds, hosts and supports ecommerce websites featuring real-time, bi-directional integrations with popular ERP systems.

Watch this two minute video Website Pipeline: Customer Self-Service Portal for Sage ERP and Microsoft Dynamics, and contact us to learn more.

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Topics: ERP Ecommerce, Microsoft Dynamics, Sage, Ecommerce with ERP integration

Silver Streak sees record-breaking sales from new Website Pipeline site

Posted by Darcy Boerio on Apr 21, 2015 9:42:42 AM

"We recently launched our new website developed by Website Pipeline. We had been selling through our own website for many years, but wanted to update to a site that would streamline the ordering process for our customers as well as our office and warehouse staff. Since the launch of the new WSP site we have received compliments from our customers regularly on our new site for the intuitive design and the account features that integrate into our accounting software.

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Topics: ERP Ecommerce, Distribution, Ecommerce with ERP integration, Testimonials

Website Pipeline Joins Dynamics GP User Group as Premium Member

Posted by Darcy Boerio on Mar 27, 2015 8:52:06 AM

Website Pipeline has become a Premium Partner member of the prestigious Dynamics GP User Group (GPUG).

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Topics: Microsoft Dynamics GP, ERP Ecommerce, Microsoft Dynamics, Ecommerce with ERP integration

A Flood of Orders - Help!

Posted by Darcy Boerio on Mar 20, 2015 9:12:02 AM

Having trouble managing a sudden influx of orders in your Sage 100 ERP?

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Topics: Manufacturing, Sage 100, ERP Ecommerce, Distribution, Ecommerce with ERP integration

New website helps QMH exceed customer expectations

Posted by Darcy Boerio on Mar 4, 2015 12:50:42 PM

QMH Quality Material Handling of Southern California wanted to create a flawless user experience for their customers while upholding their 24 year reputation for unequalled service and product excellence.

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Topics: ERP Ecommerce, Distribution, Ecommerce with ERP integration, Testimonials